Advertising photographer job description

This post includes 3 parts: duties list, job qualification and job description writing tips for Advertising photographer in details. A complete job description concludes Advertising photographer key duties/responsibilities, Advertising photographer job qualifications (knowledge, education, skills, abilities, experience…KSA model) and other ones such as daily tasks, key activities, key/core competencies, job functions/purpose…

I. List of Advertising photographer duties:

                  1.            Indentify the problem and uncertainties

                  2.            Obtain information through Market Research

                  3.            Make predictions about the future

                  4.            Make decisions by choosing among alternatives

                  5.            Implement the decision, evaluate performance

                  6.            Shoot multiple weekly events at local venues

                  7.            Distribute photographs to company editors for production

                  8.            Preparing for photo shoots (e.g. backgrounds, props and other equipment)

                  9.            Capturing images

              10.            Processing images

              11.            Creating final print images or digital files

II. List of Advertising photographer qualifications

                  1.            Extensive working knowledge of publication layout and design techniques.

                  2.            Extensive experience in desktop publishing and computer operations.

                  3.            The creative ability to conceive, adapt and implement effective graphic design elements within communications programs.

                  4.            Basic writing skills, including the use of proper grammar and style, and editing skills a plus.

                  5.            Ability to communicate effectively both orally and in writing.

                  6.            Experience in agency and vendor relations.

                  7.            Ability to utilize photography equipment to produce effective photographs.

                  8.            Ability to work in teams, both as a team member and as a team leader.

                  9.            Ability to organize, set priorities and produce under pressure.

              10.            Willingness to travel and work irregular hours.

              11.            A broad understanding of the health care system in Arkansas and our Plan''s role in it a plus.

              12.            A Bachelor''s degree in graphic arts, graphic design, communications, public relations, marketing, advertising or a related fieldand experience in one of these fields;orin the absence of a Bachelor''s degree in one of these fields, experience in one of these fields.

              13.            Experience in the design/production of publications, including layout, design, writing, editing, photography and photo scanning - with working knowledge of printing techniques and typography.

              14.            Experience in the development of advertising campaigns (including familiarity with print, outdoor, radio and television, concept and copywriting) or marketing materials production, as well as experience in the concept and design of logos and logotypes.

              15.            Training in desktop publishing with emphasis on major software programs used in word processing and publication design, with proficiency in Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat Professional, Microsoft Word, PowerPoint and Excel software.

III. Tips to write job description

1. Too-long job description:

Looking at a too-long job description can frighten the candidates off and drive the away. A job description, no matter how important the job is, should not be included in more than 3 pages. If one focuses on too many things at a time, he shall definitely lose focus on the main items and get overwhelmed by the remaining; So, keep it concisely.

2. Too-short job description:

While too-long can be a problem, too-short is more a problem. It will ruin the meaning of the job description. A too-short one means it lacks necessary details and therefore, the candidate will not be able to understand while reading it.

3. Listing unnecessary functions or job duties:

Just classifying these into the “others” category will save you a lot of effort and space. On the other hand, the job description will become more dilute and easy to be neglected.

4. Key functions

Not listing key functions as required for the job can be a fatal mistake to a job description.

5. Grammar and spelling

Poor grammar and having spelling errors can ruin the job description, too. Never think that as you are the employer, you may have the right to make grammar or spelling errors while requires other not to. A job description with such errors is easily to be mistaken as a fake or ghost ads; as a result, the candidate will turn away from it.

6. Not specific enough:

Be specific and concise; if you don’t address the specific, then what the job description is for. It is for the candidate to understand just exactly what he needs to do or needs to have. Lacking details can confuse the candidates very well.

7. Not having the job description reviewed by others:

This is also a common mistake. One may be subject to bias, but more than one, especially with the help of those external advisor, the job description can be more perfect.

8. Using buzzwords or abbreviations:

In fact, it is not necessary at all to use such in a job description.

9. Using slang or legal words:

Just use common wording to communicate with others and don’t do anything extraordinarily.

10. Not updating the job description:

The same job may require different duties and responsibilities in different times, so, you cannot use the same job description for 2 different times.