Medical liaison job description

This post includes 3 parts: duties list, job qualification and job description writing tips for Medical liaison in details. A complete job description concludes Medical liaison key duties/responsibilities, Medical liaison job qualifications (knowledge, education, skills, abilities, experience…KSA model) and other ones such as daily tasks, key activities, key/core competencies, job functions/purpose…

I. List of Medical liaison duties:

1. Identify physician referral opportunities within the medical community through research and prospecting. Generate sales opportunities by calling into physician offices and healthcare organizations.
2. Call on physicians in person to promote and sell VCA services. Provide approved information to Physicians on VCA products; deliver branded messages; execute planned programs. Identify and coordinate speaking opportunities within hospitals and medical associations. Develop long-term referral relationships.
3. Develop a plan of action for achieving sales targets.
4. Coordinate, implement and build upon company-wide physician referral strategies and programs, i.e. the Friends and Family program. Participate in health fairs, conventions training programs and other events. Utilize creativity to identify and develop other promotional opportunities/initiatives.
5. Follow-up with physicians to gather feedback and questions. Service and manage physician accounts. Serve as liaison between physician accounts and local VCA clinics.
6. Develop and maintain a strong partnership with VCA clinic staff. Provide sales and marketing training to field staff including physicians and RNs.
7. Communicate feedback to sales management on customer requests, product promotions and access. Track trends, identify opportunities and recommend new strategies to effectively manage assigned territory.
8. Additional duties as assigned by the Regional Sales Manager.

II. List of Medical liaison qualifications

1. BA/BS
2. Minimum 2-5 years sales/marketing experience in pharmaceuticals, medical devices, or healthcare services.
3. Demonstrated ability to effectively produce business results. 
4. Ability to clearly and effectively communicate ideas and data both verbally and in writing.
5. Strong interpersonal skills.  The ability to develop and maintain strong physician/client relationships.
6. Strong organizational skills.  The willingness and ability to maintain accurate and detailed records of appointments, sales calls, and follow-up.
7. Time management skills.  The ability to set priorities and establish a workflow to accomplish day-to-day tasks in a timely manner.
8. Significant local travel; occasional overnight travel will be required.

III. Tips to write job description

1. Too-long job description:

Looking at a too-long job description can frighten the candidates off and drive the away. A job description, no matter how important the job is, should not be included in more than 3 pages. If one focuses on too many things at a time, he shall definitely lose focus on the main items and get overwhelmed by the remaining; So, keep it concisely.

2. Too-short job description:

While too-long can be a problem, too-short is more a problem. It will ruin the meaning of the job description. A too-short one means it lacks necessary details and therefore, the candidate will not be able to understand while reading it.

3. Listing unnecessary functions or job duties:

Just classifying these into the “others” category will save you a lot of effort and space. On the other hand, the job description will become more dilute and easy to be neglected.

4. Key functions

Not listing key functions as required for the job can be a fatal mistake to a job description.

5. Grammar and spelling

Poor grammar and having spelling errors can ruin the job description, too. Never think that as you are the employer, you may have the right to make grammar or spelling errors while requires other not to. A job description with such errors is easily to be mistaken as a fake or ghost ads; as a result, the candidate will turn away from it.

6. Not specific enough:

Be specific and concise; if you don’t address the specific, then what the job description is for. It is for the candidate to understand just exactly what he needs to do or needs to have. Lacking details can confuse the candidates very well.

7. Not having the job description reviewed by others:

This is also a common mistake. One may be subject to bias, but more than one, especially with the help of those external advisor, the job description can be more perfect.

8. Using buzzwords or abbreviations:

In fact, it is not necessary at all to use such in a job description.

9. Using slang or legal words:

Just use common wording to communicate with others and don’t do anything extraordinarily.

10. Not updating the job description:

The same job may require different duties and responsibilities in different times, so, you cannot use the same job description for 2 different times.